Branding & Identity
Building a brand is so much more than just designing logos. Our team of creatives execute timeless identities that build an emotional connection with your customers and by taking you through a series of workshops and documents, our team build brands that last.
When creating a brand identity it’s important to understand the specific challenges unique to your business. Our identity exercises result in a series of documents taking you on your brand journey. We don’t just design graphical elements, we strategise, plan and execute cutting edge creative solutions aimed at helping new and existing companies become totally independent and self-sufficient through design.
Guidelines are developed once all the creative aspects of the brand have been evaluated and they are ready to be formalised. This document helps standardise all outbound materials and communication in line with the identity you have had created, the strategy implemented and the brand archetype that has been previously defined.
Collateral is part of our everyday life, Hotels, Bars and Restaurants rely on menus, talkers, brochures and point of sale to promote profitable offerings and services. Wedding brochures are used to emphasise venue features in a romanticised light and restaurant menus are designed using researched theory and reader insights to best place certain promotions.
It is difficult to know which direction to take your business and strategic guidance will help you make those decisions. When building a brand there are many personas which need to be explored, these are known as brand archetypes and we can help you understand those archetypes and shape the direction your business will take.
Book a discovery session
If you are unsure of the road to take, a discovery call may be the best solution. This one hour long session hosted online with one of our strategic specialists is no obligation, but it will give you the confidence the understand your unique challenges and what you need to do to overcome them.