Hospitality Branding That Connects & Lasts
Building a brand is so much more than just designing logos.
A strong brand is more than just a logo, it’s a feeling. It’s what sets you apart, defines your voice, and shapes the way guests experience your business, both online and in person. In the world of hospitality, where emotion, trust, and memory drive decision-making, branding plays a critical role.
At Heüvel, we create timeless, meaningful brand identities for hotels, country estates, restaurants, resorts, and hospitality-driven spaces. Through a considered mix of strategy, creativity, and collaboration, we help you uncover your brand’s purpose and express it clearly, across your website, signage, marketing, and guest experience.
Whether you’re starting a new project or looking to refresh an existing brand, our creative process is designed to align your visual identity with your values and audience — building trust, consistency, and emotional connection.
Why Hospitality Businesses Choose us for Branding
We understand the unique challenges of branding in hospitality — from maintaining consistency across departments and venues, to standing out in crowded markets, to creating identities that last through changing trends and management.
Our approach combines creativity with commercial thinking. We start with research and conversation — not moodboards. Through guided workshops, we uncover your purpose, audience, and positioning, then develop a brand identity that’s both distinctive and durable.
We’ve built brands for newly launched concepts, heritage venues, and hospitality groups — always with the aim of creating something that feels authentic, considered, and completely ownable.
Strategy
It is difficult to know which direction to take your business and strategic guidance will help you make those decisions. When building a brand there are many personas which need to be explored, these are known as brand archetypes and we can help you understand those archetypes and shape the direction your business will take.
Collateral
Collateral is part of our everyday life, Hotels, Bars and Restaurants rely on menus, talkers, brochures and point of sale to promote profitable offerings and services. Wedding brochures are used to emphasise venue features in a romanticised light and restaurant menus are designed using researched theory and reader insights to best place certain promotions.
Guidelines
Guidelines are developed once all the creative aspects of the brand have been evaluated and they are ready to be formalised. This document helps standardise all outbound materials and communication in line with the identity you have had created, the strategy implemented and the brand archetype that has been previously defined.
Brand Creation
When creating a brand identity it’s important to understand the specific challenges unique to your business. Our identity exercises result in a series of documents taking you on your brand journey. We don’t just design graphical elements, we strategise, plan and execute cutting edge creative solutions aimed at helping new and existing companies become totally independent and self-sufficient through design.
Additional Services
To underpin our award winning digital and creative solutions, we have a range of complementing services to bring success to your project.
Sustainability
This year we have had the opportunity to look at the road ahead and implement positive changes to our services not only for our customers, but the world. We all have a corporate responsibility to create a sustainable future and by using heüvel, you can be safe in the knowledge that you are doing your part. We want to change the future of digital technology and that change starts now.
Let's design something together
Lets Create a Brand that lasts, Together
We’re a small but highly specialised digital agency with deep roots in the hospitality industry. What began as a passion for great design and meaningful digital experiences has grown into a decade long journey working alongside some of the most inspiring hotels, venues, and restaurants in the industry. We believe that hospitality is about connection, that’s why we focus on creating beautiful, intuitive platforms that not only reflect your brand but also drive bookings, loyalty, and long term success. Our vision is to continue building sustainable, responsive digital solutions that evolve with the needs of modern hospitality.
