10 Years of Hospitality Innovation
Heüvel is a hospitality-focused digital agency specialising in website design, development, and sustainable hosting for hotels, venues, and luxury brands.
Our Story
Founded on October 1st, 2015, Heüvel was created to challenge the way websites were being built – shifting the focus from technical execution to the customer journey. We believe great web design isn’t just about how something looks, but how it feels and flows – guiding users through meaningful, conversion-led experiences.
Our name, Heüvel – Dutch for Hill – is more than a title. It’s a nod to our roots, our heritage, and the steady climb we’ve made over the past decade. From our beginnings in the North East of England, we now collaborate with clients across the UK and internationally, creating digital experiences that inspire, convert, and endure.
The Early Days
When I launched the business back in 2015, it looked a little different to what you see today. I started out in Newton Aycliffe with a vision to build websites that weren’t just technically sound, but that actually worked for the people using them.
One of my earliest clients, Middleton Lodge, shared that same vision – to do something different. Together, we built digital experiences that felt human, intuitive, and true to their brand. They’re still one of my clients to this day, and that long-term relationship really captures what Heüvel is about.
The early years were full of lessons. Building an agency isn’t easy – we grew, we adapted, and like many in hospitality, we faced our share of ups and downs. But through it all, our focus on service and support kept us grounded. Clients stayed with us because they knew we cared.
In those early days, we worked with businesses across many industries, often taking on anything that came our way. But by 2018, we had truly found our place – becoming hospitality website specialists, focused on helping hotels, restaurants, and event venues thrive online. We still have a few clients outside hospitality, and I love that they’ve stayed with us simply because they value how we work.
Adam - Founder
What we stand for
At the heart of Heüvel is a commitment to service, support, and sustainable design. We’re intentionally small — and that’s our strength. When you work with us, you’re not passed from one account manager to another. You get direct access to the person behind the business. That personal connection builds trust, accountability, and a shared sense of purpose.
We love tackling big, complex projects — full-scale digital transformations, bespoke booking systems, and high-performing hospitality websites — but we also thrive on the smaller, ongoing challenges that businesses face each month. Our infrastructure and processes are built to underpin that long-term partnership.
Sustainability has become a defining part of who we are. In 2020, we made the decision to migrate our entire server infrastructure to 100% renewable energy, powered by wind, solar, and sea. It was a major step, but one that aligned perfectly with our values. We call it clean tech — digital infrastructure that works for the planet, not against it.
Today, we continue to lead by example in sustainable web hosting, helping our clients reduce their carbon footprint without compromising performance. You can read more about our initiatives on our Sustainability page.
Our clients choose Heüvel because we’re agile, collaborative, and results-driven. We’re not a large agency where you’re just another project number — we’re a trusted partner that blends creativity with technical precision to help hospitality brands stand out in a crowded digital world.
A Decade of Heüvel
On October 1st, 2025, Heüvel celebrated its 10-year anniversary. We marked the occasion with our clients and friends at Middleton Lodge, a place that’s been part of our journey from the very beginning.
Looking back, it’s incredible to see how much both the industry and our agency have evolved. Hospitality websites are no longer just digital brochures or booking platforms – they’re immersive experiences. They tell stories, sell lifestyles, and evoke emotion. They’re designed around the guest journey, using data, strategy, and design to capture attention and convert interest into bookings.
I’m proud of where we are today. We’ve weathered industry challenges, evolved our brand, and built something lasting. To have work booked two years in advance is something I’m genuinely grateful for – it’s proof of the relationships we’ve built and the value we continue to deliver.
Looking ahead
The next chapter for Heüvel is about growth through innovation — building smarter systems, deepening partnerships, and continuing to lead as a trusted hospitality web design agency that combines creativity, sustainability, and technical excellence.
Our mission is simple: to help hospitality brands tell their story online in the most authentic, effective, and impactful way possible. Whether it’s designing a high-performing hotel website, developing bespoke booking solutions, or powering digital experiences with sustainable web hosting, we’re here to help businesses grow in a way that feels good — for them, for their guests, and for the planet.
Ten years on, our focus remains the same: build websites that make people feel something. Because when design connects with emotion, that’s when it truly performs.
