Bringing a timeless country house hotel into the modern digital age.
Set on the edge of the North York Moors, Gisborough Hall is a grand country house hotel that perfectly balances heritage with modern hospitality. Following years of growth, their website had become slow, outdated, and increasingly difficult to manage as new content was added. With an exciting new spa development set to open in 2026, the team recognised this as the perfect time to modernise every touchpoint of their brand — starting with a full rebrand and a completely reimagined website.
Our challenge was to design and build a high-performing digital platform that not only reflected the elegance and warmth of Gisborough Hall but could also scale to support its next chapter. The result: a seamless, contemporary, and technically advanced website that brings this traditional hotel into the modern age.
Collaboration
Our collaboration with Gisborough Hall was built on openness and shared ambition. From the first discovery call to the final handover, their team was deeply involved at every stage — receptive, responsive, and focused on creating a platform that would truly represent the hotel’s evolving story.
Through our discovery and design consultation sessions, we mapped out what a future-ready Gisborough Hall should feel like online. Working closely with the key decision-makers, we established a digital foundation that gives their in-house team complete control — ensuring the website can continue to grow and adapt as their plans unfold.
This wasn’t just about replacing an old website. It was about building something that could evolve alongside the hotel’s physical expansion, giving them the flexibility and confidence to tell their story in a modern, intuitive way.
Challenge
The previous Gisborough Hall website had grown heavy over time. With layers of content added over the years, performance suffered — slowing down load times and making updates increasingly difficult. The user experience no longer matched the refined and luxurious feel of the hotel itself.
Beyond performance, there was a practical challenge: integrating the hotel’s wedding enquiry system. The third-party CRM relied on a restrictive iFrame that couldn’t be customised or branded, resulting in an inconsistent user experience. We developed a tailored connection around this integration, seamlessly embedding it within the new site design. This not only resolved the visual issue but also allowed for enhanced data capture, connecting wedding enquiries to the hotel’s wider marketing strategy.
Ultimately, the goal was clear — to create a website that felt effortless, elegant, and robust. A platform that could perform beautifully today while providing a foundation for future growth.
A Modern Platform for a Timeless Brand
From the outset, our approach was guided by three priorities: speed, flexibility, and scalability.
We built a robust technical foundation using custom post types to give the team complete control over every element of the site — from rooms and dining to weddings and upcoming events. This structure ensures Gisborough Hall can easily expand its online offering as the business grows, particularly with the addition of the new spa.
The design itself reflects the hotel’s character: refined yet approachable, timeless yet contemporary. Every detail was considered to ensure that the online experience feels as warm and welcoming as a stay at Gisborough Hall.
Under the surface, the site is powered by our 100% renewable energy hosting infrastructure, delivering the performance, speed, and sustainability that modern guests expect — perfectly aligning with the hotel’s forward-thinking vision.
Have a look at new Gisborough Hall website below.
Gisborough Hall
With the website newly launched, early feedback has been overwhelmingly positive. The refreshed brand and digital platform position Gisborough Hall to engage both their loyal customer base and a new generation of guests drawn by the upcoming spa and modernised offering.
As the project evolves, measurable results in engagement, performance, and conversion will follow — but one thing is already clear: Gisborough Hall’s digital future now reflects the elegance and excellence of its real-world experience.
